Digital Strategist Lead dibutuhkan oleh Eka Jaya Group untuk wilayah Tangerang.
Here’s an opportunity for a Digital Strategist Lead in Tangerang, Banten, with Eka Jaya Group.
This role requires a Bachelor’s degree in Marketing, Communication, Business, Digital Media, or a related field, complemented by 5–7 years of experience in digital marketing strategy, including proven success in ad strategy, content development, and KOL/influencer strategy. Candidates should possess a strong analytical mindset with hands-on experience in data interpretation, performance tracking, and conversion funnel optimization. The ability to lead a team and foster cross-functional collaboration is essential, alongside experience working closely with eCommerce, Sales, and Brand teams to align digital initiatives with business objectives. Proficiency in digital tools and platforms such as Meta Ads, Google Ads, Google Analytics, social media platforms, and influencer marketing tools is expected, along with an in-depth understanding of digital customer journeys, media planning, and omnichannel integration. A creative problem-solving approach with strategic thinking and a passion for digital innovation is also a key requirement.
The responsibilities include
- Designing and implementing comprehensive digital marketing strategies, including ads, content, and KOLs, aligned with brand and business goals, ensuring consistency across platforms and channels.
- Collaborating with eCommerce, Sales, and Brand teams to plan and execute integrated digital campaigns, managing timelines, deliverables, and performance KPIs.
- Analyzing campaign performance and digital metrics like CTR, CPA, and ROAS, providing strategic insights, and making data-driven decisions to optimize campaigns and digital initiatives.
- Conducting digital trend tracking, market analysis, and competitor benchmarking to identify opportunities and maintain a competitive edge.
- Developing innovative features and digital experiences to enhance the customer journey, boost online engagement, and support brand leadership in the digital space.
- Designing and executing data acquisition strategies, leveraging analytics, consumer research, and content strategy to build customer personas and drive hyper-personalized experiences.
- Ensuring a cohesive end-to-end customer journey across all digital touchpoints by collaborating with cross-channel teams and optimizing within the digital ecosystem.
- Utilizing social listening tools and analytics platforms to capture consumer sentiment, detect emerging trends, and inform strategic planning.
- Leading digital projects and guiding team members in strategy execution, managing agency partners, and ensuring timely, quality delivery of digital assets and campaigns.
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